I'm not a solar installer, and I don't work for one.

Before this, I spent years in recruiting — connecting people with the right opportunities and learning, the hard way, how much trust matters when someone's making a decision that affects their life. When the industry started shifting online, I moved into digital work, and along the way I got tired of watching solar shopping work the same way bad recruiting used to: confusing pitches, inflated promises, and no one giving a straight answer.

So I built this site to do the opposite. No installer partnerships pulling my opinions in one direction, no fake numbers, no “trusted by thousands since [year]” nonsense. Just real cost breakdowns, honest comparisons, and answers to the questions people actually ask before they commit to something this expensive.

If a page here includes an affiliate link, I'll tell you — see my disclosure page for exactly how that works. My goal is that you leave with a clearer picture than when you arrived, whether or not you ever click one.